302 : The Challenge and Prospects for E-commerce in India
Dipinder S Randhawa
30 July 2018
Despite its tiny presence, accounting for barely a fiftieth of sales, e-commerce looms large on India’s retail horizon. Bypassing the myriad of regulatory, logistical and infrastructure constraints, it is growing rapidly. More consequentially, e-commerce offers hope in addressing some of India’s basic economic challenges. What promise does it offer and what challenges does it face in the way of realising its potential?